EURO TE® is a company that for more than 24 years has been dedicated to offering healthy products “The best Teas and Tisanes in the world with extraordinary quality” to all Mexicans. Interested in the well-being of all of us who inhabit the planet, it launches a new line “Blue Life”, linking each flavor to some blue animals in danger of extinction, each mixture of Tea or Tisan contains an exotic flower called Blue Butterfly Pea Flower, hence the name of the collection, we intend that these products will be the beginning of a path of help and alliances for the benefit of all of us who inhabit the planet.

That is why we have formed an alliance with Alternare, a non-profit organization with more than 22 years of uninterrupted work in favor of the conservation of the hibernation area of ​​the monarch butterfly in Mexico, hand in hand with the rural communities and ejidos that inhabit the region. The United Nations, through the FAO, named them the third best innovative and scalable initiative for sustainable rural development in Latin America and the Caribbean. In addition, the Organization of American States (OAS) and the US Fish & Wildlife Service named them “Conservation Champions.”

This is the beginning of a path that will be built little by little, where we all need each other, so EURO TE will give a semi-annual donation of 25% of the profits from the “Blue Life” line, to support its transformative strategy. This strategy is implemented through a Sustainable Comprehensive Development Model, made up of four programs and three axes of action, which is based on training and support in rural communities to improve their quality of life, while getting involved in environmental conservation and regeneration.

Mexican Blue Dragon: Its special color and appearance seem straight out of science fiction. In its natural habitat - the forests of Puebla and Veracruz - it is turquoise and in captivity it turns dull green. Scientists know that its color is due to its diet, but they have not discovered why it changes when it is in captivity. It is also known as the Southern Dragon of the Sierra Madre Oriental. It is a type of lizard that lives in trees and unfortunately it is so striking that its main predator is humans, since hunters sell them illegally as pets all over the world for up to $7,000 pesos.

Blue Matcha : Finely ground blue butterfly pea flowers, caffeine-free, and without any natural or artificial additives: no sugar, lactose, gluten, coloring or flavoring. Although strictly speaking it is not a matcha (as it is not camellia sinensis), it is known as “blue matcha” throughout the world because it is a product of similar consistency and applications.

Olivia Medina
Tea Master, EURO TEA