EURO TE® is a company that for more than 24 years has been dedicated to offering healthy products “The best Teas and Tisanes in the world with extraordinary quality” to all Mexicans. Interested in the well-being of all of us who inhabit the planet, it launches a new line “Blue Life”, linking each flavor to some blue animals in danger of extinction, each mixture of Tea or Tisan contains an exotic flower called Blue Butterfly Pea Flower, hence the name of the collection, we intend that these products will be the beginning of a path of help and alliances for the benefit of all of us who inhabit the planet.

That is why we have formed an alliance with Alternare, a non-profit organization with more than 22 years of uninterrupted work in favor of the conservation of the hibernation area of ​​the monarch butterfly in Mexico, hand in hand with the rural communities and ejidos that inhabit the region. The United Nations, through the FAO, named them the third best innovative and scalable initiative for sustainable rural development in Latin America and the Caribbean. In addition, the Organization of American States (OAS) and the US Fish & Wildlife Service named them “Conservation Champions.”

This is the beginning of a path that will be built little by little, where we all need each other, so EURO TE will give a semi-annual donation of 25% of the profits from the “Blue Life” line, to support its transformative strategy. This strategy is implemented through a Sustainable Comprehensive Development Model, made up of four programs and three axes of action, which is based on training and support in rural communities to improve their quality of life, while getting involved in environmental conservation and regeneration.

Blue seahorse: If in the animal kingdom a prize were awarded to the best father and the one who sacrifices the most for his children, it would surely be the seahorse or hippocampus. This small inhabitant of tropical seas is one of the 3 animals in the world in which the male is the one who gets pregnant and gives birth. The other two are the needlefish and the sea dragon. When they mate, the female deposits up to 1,500 eggs in a cavity in the male's chest, where they are fertilized and incubated. Many of its species are in danger of extinction, since oriental medicine considers them aphrodisiacs and their habitat is also being destroyed.

Blue Joy : A cheerful and lively green tea with roses, strawberry and vanilla. Useful for meditation, with antibacterial and detoxifying properties. Pair it with red fruit desserts or prepare it as a frappé.

Olivia Medina
Tea Master, EURO TEA